The Complete Workflow

Everything in Convotra AI, in the order you will use it: set up once, bring in enquiries from every channel, turn them into customers, and keep improving. Each step links to its detailed guide.

Who does what

Three kinds of people use Convotra. Find yourself here, then follow the steps that apply to you.

  • The business owner (the person who signed up): sets everything up, sees every lead, invites the sales team and decides what runs automatically. Owners use the whole app at convotra.website.
  • The sales team (salespeople and sales managers the owner invites): see only the CRM of that business. A salesperson works the leads given to them; a manager sees everyone's leads, hands them out and sets targets. They never see the business's website, WhatsApp settings or billing. Start with Your Sales Team.
  • Convotra employees (our own staff): check in, log hours, apply for leave and see payslips in the Employee Portal; the sales and HR teams also work their leads and candidates there. See Employee Portal.

Part 1 · Set up (the first hour)

Step 1 · convotra.website/signup

Create your account

Sign up with your email, Google or Facebook and give your business a name. You land on the dashboard. A new account starts with a 24-hour free trial; before it ends, pick a plan in Plans & Features (nothing is charged without your confirmation). If you need longer to decide, you can ask for more time from the page that appears when the trial ends.

Not sure where to begin? Book a free demo and our team walks you through it.

Step 2 · Build › Brand

Fill in your Brand Profile once

Your name, tagline, what you do, who your customers are, your tone, phone, WhatsApp, address, hours, logo and brand colour. Your website, ads, social posts, chatbot and the WhatsApp assistant all take their details from here, so this five-minute step makes everything after it sound like you. Brand Profile guide.

Step 3 · Build › Website

Create your website

Choose Create Website, describe the business, then pick a ready-made theme made for your kind of business (clinics, real estate, architects, salons, gyms, consultants and more) or let the AI design one from a colour and font style. The site goes live on a free convotra.website address with SSL in a few minutes. AI Website Builder guide.

Step 4 · Website › Edit with AI / Drag & drop editor

Make the website yours

Click anything on your page and say what should change ("make this heading more welcoming", "put our clinic photo here"), or move and resize pictures by hand. You see every change before it goes live, and you can undo it from History. Prefer to arrange sections yourself? Use the drag-and-drop editor. AI Editor · Drag & Drop Editor.

On a paid plan, put the site on your own address: Custom Domain.

Want something extra on a page, like a video, an image slider, an offer bar or a countdown? Describe it in Build › Widgets, let the AI build it, and paste its shortcode where it should appear. Widgets guide.

Step 5 · Market › Connect Accounts

Connect your accounts

One secure sign-in per platform: Google Ads, Facebook & Instagram, Snapchat, LinkedIn, Google Business Profile and your social pages. You sign in on the platform's own page; we never see your passwords. Connect Accounts guide.

Connect your WhatsApp Business number from WhatsApp › Setup (about two minutes). WhatsApp guide.

Part 2 · Capture every enquiry

Once these are on, every enquiry lands in Leads by itself, wherever it came from. Nobody has to copy anything across.

Step 6 · Build › Chatbot

Switch on the chatbot

Give it a name and welcome message, add your FAQs (or let it learn them from your website) and choose what to ask visitors for. For a Convotra site it is added in one click. Every visitor who leaves their details becomes a lead. AI Chatbot guide.

Step 7 · Automatic

Let the website forms, WhatsApp and Instagram feed your leads

  • Website forms (appointment, enquiry and booking forms on Convotra themes) send each request to Leads.
  • WhatsApp: someone who messages your business number for the first time becomes a lead.
  • Instagram: someone who messages your Instagram account becomes a lead.
  • The same person enquiring again (even with the number typed differently) is noted on their existing lead, not added twice.

Step 8 · Grow › Inbox

Answer every message from one Inbox

WhatsApp chats, Instagram messages and comments, and Google reviews in one list. Filter by channel or "Needs reply", let the AI suggest an answer, and tag conversations so the team knows what each one is. Inbox guide.

Part 3 · Bring in more people

Step 9 · Market › Social Autopilot

Post on social media without the effort

One post, a whole month of posts, or a blog post, with your logo and contact details on every image. AI writes the words; you approve and schedule. Social Autopilot guide.

Step 10 · Market › AI Campaign Builder

Run ads when you want paid reach

Describe your goal in a sentence and get ad copy, targeting and a budget to review. Ads are paid from your Ad Wallet; nothing is spent until you launch. Find ideas from competitors' ads with Competitor Ad Spy. Ad Campaigns · Budget, Wallet & Analytics.

Step 11 · Website › SEO · Grow › Google Reviews

Get found on Google

Run the SEO health check and fix what it finds (the AI can fix titles and descriptions for you), switch on AI mode on a paid plan for a weekly check and blog post, and reply to every Google review, automatically if you like. SEO & Blog · Google Reviews.

Part 4 · Turn enquiries into customers

Step 12 · Grow › Leads

Work your leads in the CRM

Every enquiry is an open lead with a follow-up date. Open a lead to call or WhatsApp them, log what happened ("wants a site visit on Sunday"), set the next follow-up, add tags and a deal value, and move it along the pipeline: New → Contacted → Follow-up → Opportunity → Won (or Lost, with the reason). The Due today view is your call list. Leads CRM guide.

Step 13 · Leads › Team (top plan)

Bring in your sales team

Invite salespeople by email. Each gets their own login and sees only the CRM: the leads handed to them. Hand leads out by hand, in bulk, or let new leads be shared out automatically to whoever has the fewest. Make someone a sales manager to see everyone's leads and set monthly targets. Team in the CRM · Guide for salespeople.

Step 14 · Leads › Automation · WhatsApp › Follow-ups

Let the follow-ups run themselves

  • Every morning at 8:30 each person gets an email (and, if you set it up, a WhatsApp) with the leads they should follow up today and any that are overdue. The owner also gets leads nobody owns.
  • A welcome WhatsApp to every new lead with a phone number, within minutes, and a follow-up after 1 and 3 days if they have not replied.
  • The WhatsApp AI assistant can draft or send replies from your brand details, and alert you when a customer needs you.

Part 5 · Measure and improve

Step 15 · Dashboard · Leads › Dashboard · Analytics

See what is working

The dashboard's Growth Journey shows each stage from setup to leads and what to do next. The CRM dashboard shows the month's pipeline, wins and win rate, where leads came from, why they were lost and each salesperson's progress against target. Analytics adds impressions, clicks and ad spend. Dashboard & Journey.

Step 16 · More › Support / Community / AI Assistant

Get help whenever you need it

Raise a support ticket and follow it live, ask other businesses in the Community, or ask the AI Assistant. Paid plans include a dedicated WordPress developer; some plans also include quarterly strategy reviews with our team. Getting Help.

Daily, weekly and monthly routines

Business owner
Every morningRead the 8:30 follow-up email. Open Leads › Due today and hand out any leads with no owner (or let automatic sharing do it).
Through the dayAnswer the Inbox ("Needs reply"). Approve AI drafts for reviews and WhatsApp if you have not switched them to automatic.
Every weekLeads › Dashboard: what came in, what was won, why leads were lost. Check scheduled social posts. Look at the SEO report email (Mondays).
Every monthSet each salesperson's target for the new month. Review ad results in Analytics and top up the Ad Wallet. Read the monthly SEO report (1st of the month).
Salesperson
Every morningRead your 8:30 reminder, then open Due today in your Team CRM. Overdue ones first.
After every call or messageOpen the lead, log what happened, and set the next follow-up date before you close it. An open lead should always have one.
When a lead decidesMove it to Won (with its value) or Lost (with the reason).
Sales manager
Every morningLeads with no owner: hand them out (select them, then Hand them to…, or Share out evenly).
Every weekDashboard: each person's open, overdue and won leads. Help whoever has the most overdue.
Every monthSet targets per person on the Dashboard.
Convotra employee
Every working dayCheck in when you start (or Check in · from home) and check out when you finish.
Every weekFill in your Timesheet: hours per project, with one line on what you did.
When neededApply for leave, download payslips, upload your documents. Sales and HR staff also work their leads or candidates from the same portal.